![](https://lamja.net/wp-content/uploads/2024/02/Janet-Lam-Graham-1024x1024.webp)
I turn data into actionable insights to optimise user experiences
People-centred web professional, passionate about building websites and solving user issues. I love delving into qualitative and quantitative research to develop engaging user journeys that improve conversions.
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I’ve been building websites since 2011 in multiple languages; ranging from a food blog, to websites marketing SaaS products, membership and online courses. Scroll down to see some projects I’ve worked on over the years.
Previous work
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Pearson
Web, CRO and SEO role at the world’s leading learning company.
Strategy and operations for 7 websites – optimising user journeys through A/B testing and continuous development.
Achievements:
- Built and launched 4 websites partnering with universities
- 84.28% increase in conversion rate on average across 7 websites
- Incremental web developments resulted in improvements to the Google Lighthouse scores – 83/100 on average across the 7 websites
- Call-to action test resulted in conversions doubling: 3.27% (original 1.46%)
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ACCA (the Association of Chartered Certified Accountants)
Growth marketing role for a financial literacy product centered around improving conversions on a microsite. The product won six industry awards, featured in the FT and gained 200,000 enrolments in 81 countries in 18 months.
Also at ACCA I managed the organic and paid content creation for a global community of over one million people.
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Mighty Media Group
Managed the content strategy for an Australian and New Zealand travel retail client,which won them ‘Best Single Social Media Marketing Campaign’ in an industry award – ‘The Moodies’.
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Kurtosys Systems
First marketing person at this FinTech SaaS company.
Projects:
- Brand and website redesign
- Briefing in explainer videos and white papers
- Social media updates including mangaging the blog.
![](https://lamja.net/wp-content/uploads/2024/02/Down-arrow-e1708515804444.webp)