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By Janet Lam

Marketing tips, templates & inspiration for your business

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Brand marketing tips, templates & inspiration for your business

Hello, I’m Janet a marketing professional, writer and illustrator based in London. On this site I share some of my marketing tips and case studies through brand and product articles — analysing their strategy, tactics & failures.

Flat white ☕

Product marketing analysis: A retrospective look at the flat white coffee trend.

Headspace 🧘

Marketing case study: A mindful strategy to building brand awareness and trust

Uniqlo 🧥

A business snapshot of the mass-market retail brand.

Los Angeles 🎨

When you think of Los Angeles, it's probably Hollywood, Venice beach palm trees, sunshine and traffic jams that come to mind.

West coast USA road trip itinerary

A classic American road trip starting in Los Angeles. Driving on the Pacific Coast Highway (PCH or California State Route 1),

Annecy 🏔️

Take a few days rest from skiing by spending time in the largest city of the Haute-Savoie region, Annecy. Highlights include t

Tignes Les Brévières ⛷️

Situated at the bottom of the Tignes valley near the river, Les Brévières is connected to the Espace Killy ski area by gondo

Combloux 🎿

A traditional mountain village with 100kms of slopes and panoramic views of Mount Blanc.

Avoriaz 🏂

Located in the Morzine valley in the heart of the Portes du Soleil circuit. This family friendly mountain resort is a car free

French ski resorts itinerary

Go on a road trip and explore different ski resorts in the Auvergne-Rhône-Alpes region of France, boarding Italy and Switzerl

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